Nestle Poster - 1920

The posters designs for Wrigley gum during the early 1900s were very simple and to-the-point. They all utilized the complementary colors of red and green against a white background with a tint of red in it. Their main slogan, "The Flavor Lasts", is directly under the brand name and a little bigger than the other catchy words on the poster. The other short, yet informative type includes "Chew it after every meal" and "Sealed tight...Kept right..."

Canon Logo Evolution

The famous camera brand, Canon, originated in Precision Optical Instruments Laboratory which was established in 1933. The cameras that were first developed as a business trial were named Kwanon, who was the Buddhist Goddess of Mercy. The first logo in 1934 consisted of imagery of the goddess. Since the company's main goal was to reach out the whole world, they felt it was necessary to change the company's name to something that would be more globally accepted, Canon. The Canon logo since 1935 has consisted of only typography, with very slight changes in font throughout the years. Still, it is a world wide known company.

Pepsi Logo History

     

      The Pepsi logo has undergone several changes since its debut in 1898. It had originally consisted of just the name of the soda company, before it had been trademarked. Once it was trademarked in 1903, the logo began to evolve. Up until 1950, it remained as simple as the first logo, with subtle changes in the font. Walter Mack, the CEO of Pepsi, developed the design of a bottle cap with the Pepsi-Cola name on it. Also on the bottle cap was the first appearance of the “Pepsi Globe” which had been created to support the US war efforts during the second world war. This new logo was a huge hit and became an integral part of all future logos for the company.

      Going into the 1960s, the name on the logo was changed to a more modern and bold font, and it had also been shortened to just “Pepsi”. The purpose of this was to make the Pepsi Globe the main attraction of the logo. Soon, the Pepsi Globe had evolved from a bottle cap to an actual spheric design. From there it had progressed significantly, but had always remained the most important part of Pepsi's marketing campaign. Today the Pepsi logo consists solely of the Pepsi Globe, which has been altered slightly, with no text.