Monday, February 7, 2011

Canon Logo Evolution


The famous camera brand, Canon, originated in Precision Optical Instruments Laboratory which was established in 1933. The cameras that were first developed as a business trial were named Kwanon, who was the Buddhist Goddess of Mercy. The first logo in 1934 consisted of imagery of the goddess. Since the company's main goal was to reach out the whole world, they felt it was necessary to change the company's name to something that would be more globally accepted, Canon. The Canon logo since 1935 has consisted of only typography, with very slight changes in font throughout the years. Still, it is a world wide known company.

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