1960s Pepsi Ad

      This Pepsi advertisement uses trendiness of the time period to make portray the message that in order to be sociable and cool, you should drink Pepsi. The two main people in the foreground holding Pepsis are being looked at and admired by the people in the background. Their sizes are proportionate with their importance in the ad as well as their proposed social status. Majority of the ad contains neutral, dull colors to emphasize the red and blue colors of the awning and the woman's dress, which are the colors of the Pepsi company.

1940s Rice Krispies Ad

This advertisement was one of the earliest ads that promoted the recipe for Rice Krispies treats. The ad featured hand-drawn illustrations of two happy children (one of each gender was as politically correct as it got during that time.) There are also the cereal's mascots (Snap, Krackle, and Pop) which appear on the ad. The colors are very simple; they are mostly primary colors with some green. The images frame the main element which is the recipe; the viewer's eye moves from the girl at the top left and goes clockwise around the ad until it is brought back up to the recipe.

1930s Wheaties Advertisement

       Wheaties cereal made it's breakthrough by use of sports. In 1927, an advertisement for the cereal made its debut on a billboard at Nicolett Park. One of the players from the home team, the Minneapolis Millers, was credited with creating the still famous slogan "The breakfast of champions". The cereals' company, General Mills, made it's biggest break when they began to hire professional athletes to campaign for Wheaties. In 1934, the first sports figures appeared on a Wheaties box - Lou Gehrig and Jimmie Fox. Though athletes from other sports made cereal box appearances as well, it became apparent that baseball was the company's biggest seller.
     The main color scheme on the Wheaties cereal boxes was, and still is complementary colors of blue and orange. The earlier boxes even dsiplayed the images of the sports stars in a blue posterized style. The figures against the bold, bright orange background of the box made for a very eye-catching and energizing look that would appeal to their intended consumers.