This Pepsi advertisement uses trendiness of the time period to make portray the message that in order to be sociable and cool, you should drink Pepsi. The two main people in the foreground holding Pepsis are being looked at and admired by the people in the background. Their sizes are proportionate with their importance in the ad as well as their proposed social status. Majority of the ad contains neutral, dull colors to emphasize the red and blue colors of the awning and the woman's dress, which are the colors of the Pepsi company.
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