Saturday, March 5, 2011

1940s Rice Krispies Ad

This advertisement was one of the earliest ads that promoted the recipe for Rice Krispies treats. The ad featured hand-drawn illustrations of two happy children (one of each gender was as politically correct as it got during that time.) There are also the cereal's mascots (Snap, Krackle, and Pop) which appear on the ad. The colors are very simple; they are mostly primary colors with some green. The images frame the main element which is the recipe; the viewer's eye moves from the girl at the top left and goes clockwise around the ad until it is brought back up to the recipe.

2 comments:

  1. I really wish I could see the picture. But once again, your information is precise and your written thoughts are sharp. Keep up the good work Dani. Ever thought about blogging professionally?

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