Wheaties cereal made it's breakthrough by use of sports. In 1927, an advertisement for the cereal made its debut on a billboard at Nicolett Park. One of the players from the home team, the Minneapolis Millers, was credited with creating the still famous slogan "The breakfast of champions". The cereals' company, General Mills, made it's biggest break when they began to hire professional athletes to campaign for Wheaties. In 1934, the first sports figures appeared on a Wheaties box - Lou Gehrig and Jimmie Fox. Though athletes from other sports made cereal box appearances as well, it became apparent that baseball was the company's biggest seller.
The main color scheme on the Wheaties cereal boxes was, and still is complementary colors of blue and orange. The earlier boxes even dsiplayed the images of the sports stars in a blue posterized style. The figures against the bold, bright orange background of the box made for a very eye-catching and energizing look that would appeal to their intended consumers.
Man, this ad makes me want to eat Wheaties now. lol. This is what everybody's blog post should demonstrate. You blog post on Wheaties was not only informative about it's history, but you talk about the color scheme and the the style used int the scheme. Good Job.
ReplyDeletehttp://www.generalmills.com/Brands/Cereals/Wheaties.aspx
ReplyDelete